The Asian market especially China can be very lucrative but even then, the sales may not happen naturally – you will need to commit resources to develop pipelines. Ideally you should visit the markets, distributors and business partners regularly to keep the sales coming in. If you currently don’t have your own team on the ground and you cannot travel in the current situation, how do you do to generate leads, find distributors and develop your business over there?
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Ting Zhang, Founder and CEO of Crayfish.io, outlines important things you need to know if you want to tap into the lucrative Chinese market.
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