Client Stories - Crayfish.io

Client Stories

Crayfish’s holistic approach helps to ensure all elements are in place at the right time for the clients during the dynamic process of doing business in the Far East. Trusted by both public and private sectors, our experience of facilitating the East with the West speaks for itself in helping many Western businesses succeed in China and beyond.

Some client case studies are available here and there are many more success stories we can share with you.

Featured Stories

What does it take for UK technology companies to succeed in China? Ting Zhang, Crayfish.io Founder and CEO has been putting this question to Andrew Bickley, co-MD, Cambridge Mechatronics Ltd. (CML), a world leader in shape memory alloy (SMA) technology solutions whose products are in some well-known Chinese mobile phone brands, such as Huawei, Xiaomi and Oppo. What are the main success factors, learning points, and obstacles tackled along its journey in the Chinese market?

Like any other British business entering the Chinese market, STEER faced a range of challenges, from the translation of its introductory materials to the setting of the industry name for the company, plus registration of trade market protection for its brand and logos. As well as those basic requirements, STEER faced a series of questions about strategic points of entry into the Chinese public education sector.

“Without Crayfish.io, we wouldn’t have been able to begin our Chinese journey. We are fortunate that we got the opportunity to be commercially successful in China and we put that largely down to the guidance and advice on strategy we received from Crayfish.io.”

Steer Education

“Crayfish.io have been invaluable in their management of our China projects. Their team had gone above and beyond for CML and they are always available with a solution. There have been so many moving parts during the process and there is no way we could have done it without Crayfish.io. I would happily recommend them to anyone looking to establish a presence in China.”

Cambridge Mechatronics Limited

“Recruiting talent in China is far from straightforward for an SME like us. Without Crayfish, we wouldn’t have been able to complete this hiring so smoothly and quickly from our UK based HR team. We are fortunate that we have got a really good local employee team and we put that largely down to the support and advice over the years we received from Crayfish.io and especially Ting Zhang.”

Adder Technology

“Crayfish provided an excellent service in helping provide Polyvision with objective, third party data on the Chinese e-commerce sector. This has been paramount in allowing us to make sound, strategic business decisions. We would highly recommend Jane and her team and would employ their services again.”

Polyvision

“To some SMEs, developing business in China is an entrepreneur’s dream. But Crayfish.io made it very possible by demystifying the stories around doing business with the Chinese and creating strategies for cultural understanding and entry into one of the largest markets in the world. Their one-to-one customised service gave us the best the team had to offer. We can’t recommend them enough and are confident to expand in China because we know we have Crayfish.io as our partners.”

Love Wellness

“When we first started working with Crayfish.io, they provided cultural training to our in-house team. That’s such a big part of being successful in China to understand the business culture. We touch base with them on a regular basis for advice, for instance when attending a meeting in China or creating collateral for a Chinese audience. Having that kind of ongoing support and knowledge is invaluable. A “check-in” place where you can check with people who are from that culture, speak that language, who might have a very different outlook. This is very useful, especially as we don’t have an office in China ourselves like many of the bigger companies do.”

The Company of Biologists

“Crayfish team provided support from the outset, answering our queries, and providing an excellent workspace to liaise with the development team. Setting up a website in China was unknown territory for us and they provided all the necessary support, information, and advice throughout. Their standardised services allowed us to manage our budget effectively. I wouldn’t hesitate to recommend Crayfish for anyone looking to develop business in the Far East.”

ATDI

“The service I have received from Crayfish has been excellent, from the very first meeting the process has been easy and trouble free. The level of detail in the desk research report far exceeded my expectations, I am very satisfied and would use them for all future requirements. Thank you to Crayfish and its experts for all your efforts and assistance!”

Dasic Marine

“The Crayfish team has been incredibly helpful and knowledgeable in guiding us and I can’t thank the team enough for their efforts. If you’re looking for support in Asian markets, I can’t recommend Crayfish highly enough!”

Ludo Tutors

“We were impressed with the professionalism and flexibility of the team, as well as the quality of work. We highly recommend Crayfish as your B2B digital marketing partner in China.”

MagCam

“The AsiaPac region has been a really important part of our strategy as we scale up our business. However, doing business in the region was new for us and the best processes for doing so were unclear. Crayfish provided an excellent service in helping us understand the different options, which one suits our needs, and then enabling us to execute upon this. Having a point of contact to guide you through this process end to end is invaluable, and has helped us make decisions with all the information available and known. They were incredibly supportive and responsive throughout the process. We look forward to working with Crayfish again as we continue our expansion.”

Cambridge GaN Devices

“As you are aware, we have got our business licence from our FIE in Shenzhen with your help and I’d like to thank you for your involvement without which it would be a lot more difficult and complex. Over the past few months we had worked as a team to get all things sorted and thank you for your introduction of the local service network in China. In the months and years ahead, I am still counting on you to guide me with expert advice on many other areas that remain puzzling to dCS as a company.”

Data Conversion Systems

“I really want to thank you for all your support over the past few years. You have been so helpful to work with.”

Unit 2 Games