Chinese Digital Marketing & Communications

Building a multi-level communication and marketing strategy for the Chinese market requires research, planning, creativity, testing, and measurement. Crayfish is an innovative alternative to your traditional marketing & PR agency. We help companies in a range of sectors to create strategies and implement action plans.

China Marketing Strategy

Strategy with implementation plan enabling you to reach target audience effectively and shortening your time-to-market

Learn more

Digital Marketing & PR

Designing and executing tailored and focused campaigns in China across online and offline media channels

Learn more

CHINA MARKETING STRATEGY

A marketing communication (Marcom) strategy is an essential component of any business’s activities, especially as you prepare to enter the Chinese market. By investing in a China Marcom strategy, your business will be able to successfully reach your target audience in the Chinese market, shortening your time-to-market.

A sound Marcom strategy shall outline your understanding of your target audience, what and how you tailor messaging, and why it matters to your target audience when the language and culture are different from what we used to in the West. Crayfish’sspecialist marketers will help you to create a tailored China Marcom strategy and plan.

Brand strategy

brand positioning and USP in the Chinese market including brand statement, value proposition, tone & attributes

Communication strategy

key message, objectives, target audiences, and approach

Content strategy

keywords, create and utilize content

Channel strategy

channel analysis and recommendations

Promotion strategy

brand positioning and USP in the Chinese market including brand statement, value proposition, tone & attributes

Implementation plan

brand positioning and USP in the Chinese market including brand statement, value proposition, tone & attributes

"Crayfish.io provided us with useful advice and guidance to navigate the Chinese social media landscape and offered an accurate translation of scientific texts.”

Marketing manager, the Company of Biologists

Biologists sought after by scientists in China

As Chinese scientists play a hugely important role in the field of biology, The Company of Biologists was keen to improve on their engagement with this market. However, language and cultural barriers have created some challenges. They found it hard work to adequately reach out to target audiences and connect with Chinese reviewers and readers on a large scale. Keen to forge a better connection with the Chinese audience, the team set out to raise awareness of their company and its opportunities for publishing, while ensuring that content was also easily accessible.

DIGITAL MARKETING & PR CAMPAIGNS

China is now transforming into the world’s most digitised economy, and doing marketing in a digital way is essential for all brands including B2B companies. You must have a good understanding of China’s complex and totally different online media landscape as well as your Chinese customer’s behaviours across various platforms before you can decide on which channels are best for your business, how you localise the content, and the optimal way to run campaigns.

With an extensive network covering major Chinese cities, and across online and offline media channels, Crayfish can help you design and execute tailored and focused marketing and PR campaigns in China. For example,our digital marketing specialists can help you to:

Select

Select, set up, and manage online or social media accounts

Create

Create a content calendar and campaign plans, one-off or ongoing

Launch

Launch and manage the campaigns efficiently

Measure

Measure the campaigns and recommendations for the future

"We were impressed with the professionalism and flexibility of the team, as well as the quality of work. We highly recommend Crayfish as your B2B digital marketing partner in China."

CEO, MagCam

Unlocking magnetic secrets in digital dimensions

Based in Belgium, Magcam offers industry-leading technology for measuring magnetic fields of permanent magnets, magnetic assemblies, and permanent magnet rotors. Magcam’s breakthrough technology solves magnetic field challenges in a wide range of industries, including automotive OEMs, sensor manufacturers, consumer electronics, medical equipment manufacturers, and many more. Magcam offers a product range consisting of measurement hardware and advanced data analysis software, as well as measurement and analysis services, in-line production integration services, and software development services.