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Marketing & Communications
Practical Guide & Tips
October 8, 2024
China is rapidly evolving into the world’s most digitised economy, making digital marketing essential for any company aiming to succeed there. Crafting a comprehensive…
Marketing & Communications
May 31, 2023
The majority of British companies are taking a “wait and see approach” on long-term new investments in China amid their pessimism hitting record levels,…
Marketing & Communications
November 23, 2021
Chinese people typically spend a third of their time on WeChat. As a ‘super app,’ people can use WeChat to do almost everything –…
Marketing & Communications
May 13, 2021
Recently, Jiao Li, co-founder of Crayfish.io, delivered the second webinar in the China-Let’s Talk Business series talking on the topic of how to do…
Marketing & Communications
March 30, 2021
China is not a single market, and encompasses a variety of cities with different tier-levels, so entering business must ensure to assess different marketing…
Marketing & Communications
September 16, 2019
Sina Weibo, known as the Chinese twitter, is one of the most popular social media sites in China. With over 392 million monthly active…
Marketing & Communications
September 16, 2019
Unless you can speak fluent Chinese and have a decent understanding of the culture, communicating with your business connections in China can sometimes be…
Marketing & Communications
June 17, 2019
If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are…
