Keep growing – the success story of a Cambridge-based tech company in China

What does it take for UK technology companies to succeed in China? Ting Zhang, Founder and CEO put this question to Andrew Bickley, co-MD, Cambridge Mechatronics Ltd. (CML), a world leader in shape memory alloy (SMA) technology solutions whose products are in some well-known Chinese mobile phone brands, such as Huawei, Xiaomi and Oppo.

The conversation between Ting and Andrew has been picked up by Business Weekly.

China has been one of CML’s key overseas markets since 2017, and expects to see its China business double in value in 3 – 5 years. is happy to have CML as one of our clients.

The conversation covers several aspects of doing business and succeeding in China, including the learning points, success factors, obstacles and future trajectories.

Some of the key words or phrases:

  • Speeding up tech transfer
  • Being agile in market dynamics
  • Perfecting the art of listening
  • Thinking like your local team
  • Staying on top of the HQ-local dynamics
  • Deeply understanding and adapting to the local culture,
  • Building strong relationships,
  • Protecting intellectual property

These factors, combined with a commitment to long-term investment and a clear understanding of the competitive landscape, are essential for Western businesses to thrive in China.

Read the full Business Weekly article here