How to make China work better for your business and brands? A practitioner’s guide

A BFA (British Football Association) Event

11am – 12pm, Tuesday, 26th October 2021 / via Zoom

Strong and fast economic recovery reflected in the Q2 Chinese economic data shows that the country continues to provide significant opportunities for Western brands, whether in eCommerce or sourcing and manufacturing.  But the market dynamics are constantly evolving and it is not getting easier for international companies to engage with the world’s 2nd largest economy. How can a British brand owner make the most of the opportunities in the rest of 2021 and beyond?

Our Found and CEO Ting Zhang will share her insights from her personal experience of working in both China and UK in the last two decades, and focus on how best to approach the Chinese market as a foreign business.

Following the 30 minute presentation, attendees will have the opportunity to pose questions directly to the speakers.



Ting Zhang, Founder & CEO,

Ting is one of leading China business experts in the UK. In her previous consulting career, her clients included SMEs, FTSE100 corporates, as well as UK / European government agencies and financial institutions in the US. She was also a China Venture Partner for a leading European VC.


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