GMCC & Crayfish Webinar: WeChat the Super App – How to Engage Digitally in China?

If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. In fact, Weibo, WeChat, Youku and more are the main social media channels in China. So how can you use WeChat for business from marketing perspective?


Watch this GMCC & webinar to understand the following:

  • Basic introduction to WeChat and its ecosystem
  • Which account should I use?
  • How do I register an account as a foreign company?
  • How to increase my WeChat official account followers?


Jiao Li, Co-Founder of

Jiao Li is Co-founder of and leads the marketing & sales activities for the company and also key clients.  Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced eCommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.