Summary:
- “De-risking” – what does it mean for companies?
- Sector insight: AI in China – strategy, trends, market and business opportunities
- Case study: how Crayfish help a UK tech company set up business in China
- IP corner: what differences China’s new trademark rules will make?
Hot topic: De-risking, Word of the Year! But what does it mean for companies?
A couple of D-words have been hot in recent weeks – de-risking and decoupling. As things stand now, de-risking looks likely to remain a contentious (read “hot”) issue as China and the West navigate their complex and interdependent economic relations. In this context de-risking means reducing any form of economic vulnerability to a country without damaging trade or investment.
While “de-risking” shot up in popularity over the past few months, “decoupling” faded away gradually. Some experts argue that de-risking is a more realistic and pragmatic approach than decoupling, as it allows for cooperation in some areas and competition in others, but they warn that de-risking could still lead to fragmentation and protectionism.
Although de-risking is possible for western companies in the context of China, it is not easy or straightforward, could be risky and costly too. You can follow such innovative strategies as “siloing” your China business to reduce risks, you can also turn to experts in companies like Crayfish.io for guidance and services to de-risk.
Sector insight: AI in China – strategy, trends, market and business opportunities
Artificial Intelligence (AI) has and is transforming every corner of human society. Its huge implications are obvious in China, like the rest of the world. This country with 1.4 billion population and an ambitious national strategy has rapidly become a frontrunner in the global AI race.
In this article we try to provide an overview of China’s AI policy initiatives, summarise China’s AI development and the challenges it faces, explore the investment trends, and provide valuable insights into the country’s AI market and the opportunities for collaboration between China and UK AI business.
Case study: how Crayfish help a UK tech company set up business in China
When artistry meets innovation in China, professional help from experts with local knowledge seems to be exactly what is needed. Crayfish.io has a case in point here …
IP corner: What differences would the latest changes in China’s trademark rules make?
Hong Kong-based SIPS shares its reading recently.
As Joe Simone at SIPS points out, the new rules “finally allow the suspension of cases before the TRAD the outcome of which depends on co-pending cases. If properly implemented, we should see costs for brand owners fall, and ultimately the registration process accelerated for companies held up by bad faith filers or deadwood marks that await cancellation for non-use”.
On a related note, he added, “we’re hoping now for further rules that will lead to acceleration and consolidation of all cases involving bad faith filers. Perhaps a little more noise from industry stakeholders could help encourage CNIPA to look again at the issue. Rules issued in 2019 allowed both acceleration and consolidation, but implementation has been thin.”
Click here to learn more about PRC Trademark Prosecution – New Rules on Suspension of TRAD Cases.
About Crayfish.io
Crayfish® has helped companies and institutions to succeed in China for over two decades. Our clients select from a portfolio of fixed-price digital services and bespoke strategic consulting to accelerate their market entry, reduce risk and maximise their commercial opportunities. Whilst tech innovators and businesses, and education and research institutions, benefit from unique solutions to protect, manage, and commercialise Intellectual Property in China that may otherwise have remained unexploited.
Our approach is based on four commitments – commercial confidence, connections, cultural guidance, and cost certainty – providing you the maximum benefits of doing business, with the minimum risk and exposure.
Whether you are new to doing business with China or are looking to expand, Crayfish® has the solution.