China Business Development & Growth

To achieve profitable and sustainable growth in China, you may have plans suitable for a specific industry and the stages of your business, and effective implementation of the plans is critical for your success in China. Having helped SMEs and fast-growing businesses across a range of sectors, we have a very strong team lined up for your growth projects, which would be led by a dedicated account manager, with work carried out by our team and trusted partners.

LeadGen & BD

Helping you to identify and engage with your targeted customers in China and secure deals on an ongoing basis.

Learn more

Talent for Growth

Finding the right people to boost your growth journey in the Chinese market, be them your early employees or addition to the local team.

Learn more

CHINA LEADS GENERATION & BUSINESS DEVELOPMENT

Without you setting up a China business or hiring locally, we have a team of business development professionals helping you to identify and engage with your targeted customers in China and secure deals. Our industry expertise, connection with decision-makers, and resources in the group will help you explore consistently new opportunities and safeguard relationships with your partners, suppliers, and customers in the Greater China region.

Our typical business development projects will start with an in-depth industry analysis and planning, followed by on-the-ground execution on an ongoing basis.The scope of work and our commitments to you for the ongoing BD service include but not limited to:

Creating a sales plan upon kick-off

Localising marketing materials into Chinese

Identifying and managing Chinese partners

Supporting business transactions including negotiations of commercial contracts

Ongoing communications with Chinese partners and customers

Assessing commercial opportunities and making timely suggestions

Monthly progress report

With our strategic approach, you can secure trusted distributor partnerships that pave the way for sustainable growth.

"After some research and comparison, I decided to entrust STEER’s China activities to Crayfish. In just three months, we have made so much progress, including an unexpectedly fulfilling trip to China."

CEO, Steer.

Steering through the Chinese public education sector

STEER is a UK company with focus on children’s social and emotional development. Although it acknowledges the effectiveness of the Chinese education system to attain strong academic outcomes, the company believes there has been less focus on helping children to develop socially and emotionally. It was keen to engage with the Chinese market but decided its target market was not private sector schools, but rather government schools. The STEER team wanted to start a conversation with the government about the strategic direction of education in China, to introduce key influencers into the value of supporting children’s social and emotional development.

TALENT FOR YOUR GROWTH IN CHINA

Recruiting early employees and building your local team can be the most important piece of the jigsaw to fulfil your business vision in China. After all, you need local expertise to implement your strategy and consolidate your USP in the huge Chinese market. With recruitment consultants on the ground, we can support you in finding the right people to boost your growth journey in the Chinese market.

We follow an industry-standard recruitment assignment structure and Provide a streamlined and efficient search and recruitment process:

Job description briefing from you, including core KPI of the vacancy, salary and other benefit package

Candidate searching and screening, shortlist candidates’ CV recommendations

Managing ongoing communication with the governing bodies

Firefighting and troubleshooting when issues arise

We also offer HR advisory and troubleshooting services, carried out by senior in-market HR professionals who have hands-on experience with multinationals’ China operations.

"Recruiting talent in China is far from straightforward for an SME like us. Without Crayfish, we wouldn’t have been able to complete this hiring so smoothly and quickly from our UK based HR team."

CEO, Adder.

Adding a local engineer to support EMEA

Cambridge-based Adder Technology (“Adder”) designs and manufactures an advanced range of KVM switches, extenders and IP solutions which enable the reliable control of local, remote and global IT systems. In the spring of 2019, the company was looking to recruit a Junior Support Engineer – EMEA, to be based in Shanghai, China to support EMEA regional managers.