US election and UK-China relations, Insights on digital marketing Life Sciences in China

Summary: 

  • How would the outcome of the US election impact UK’s relations with China in business and investment? UK-China trade boost: key takeaways from David Lammy’s recent China visit
  • Views on bridging China-West relations from a Cambridge-based veteran in this field, Professor Alan Barrell
  • Digital marketing for B2B in China – the fundamentals
  • The latest episode of our podcast and an interview worth reading

🔥 Hot topics

US Election and UK-China Relations

How would the US election outcome impact UK-China business relations? Indirectly but significantly. A more protectionist US stance could pressure the UK to align with its policies, potentially affecting trade and investment flows between the two countries. Conversely, a more cooperative US approach could create a more favourable environment for UK-China business. Main areas to watch: shifts in trade policies and alliances, tech and security regulations and restrictions on Chinese investment, supply chain shifts and energy security strategy, investment dynamics and market access.

UK-China Trade Relations

    UK Foreign Secretary David Lammy’s recent visit to China aimed to strengthen economic ties between the two countries. Key areas of focus include renewable energy, technology, and finance. Both countries are seeking to collaborate on projects that promote sustainable growth and technological innovation. Of particular interest to the UK business community are possible partnerships in renewable energy and infrastructure, and collaboration in tech and healthcare, including AI, pharmaceuticals and digital innovation.

    China’s Economic Stimulus Package

      China’s latest stimulus package aims to revitalize its economy, with a focus on addressing local government debt, stabilising the real estate market, and boosting consumption. The package also emphasizes high-quality economic development and technological innovation, opening up opportunities for foreign businesses in sectors like advanced manufacturing and technology. UK companies could do well focusing on two things: the priority of fund allocation, and the stress on high-quality economic growth and tech innovation. 


      How would the US election outcome impact UK-China business relations?

      The Americans will cast their votes in a few days. The result of the U.S. election could have significant indirect effects on UK-China business relations, largely due to the United States’ influence on global trade policies, economic alignment, and regulatory standards.

      Shifts in Trade Policies and Alliances 

        If the U.S. maintains or intensifies its trade restrictions on China, the UK may experience greater pressure to align with American economic interests. The U.S. could encourage allies to follow similar restrictions on technology sharing, supply chain decoupling, and critical industries, which may affect UK-China trade. If U.S.-China relations improve, tension will recede in the global trade sphere, allowing the UK more leeway to pursue business deals with China without straining its relationship with the U.S.

        Tech and Security Regulations

          If the U.S. government strictly restricts Chinese tech in areas like AI, 5G, and cybersecurity, it may influence UK policy. Restrictions could impact the UK’s partnerships with Chinese tech firms and influence its regulatory standards. The U.S. stance on data security and privacy in its relations with China may indirectly affect how the UK structures its regulations and what business conditions it imposes on Chinese tech companies operating within the UK.

          Supply Chain and Energy Security

            A U.S. administration focused on securing critical supply chains may encourage allies to reduce dependency on China in industries like semiconductors, rare earth materials, and pharmaceuticals. The UK could face challenges or incentives to shift its supply chains accordingly. Moreover, if the U.S. pushes for energy decoupling from China, it may also affect the UK’s decisions on sourcing energy technology and materials.

            Investment Dynamics and Market Access

              The U.S. approach to foreign direct investment (FDI) and tariffs with China could shape the business landscape for the UK, affecting sectors such as finance, manufacturing, and high-tech industries. If the U.S. encourages investment restrictions, the UK may experience increased pressure to evaluate Chinese investments more critically, especially in sectors deemed strategic, like telecommunications or infrastructure.

              Ultimately, the U.S. election outcome could shape the UK’s economic strategy toward China through these pressures and partnerships, though the UK would still need to balance its strategic interests with the economic opportunities China offers.


              What has UK foreign secretary David Lammy discussed with his Chinese hosts about shoring up trade ties between the two countries?

              UK Foreign Secretary David Lammy’s October 2024 visit to China marked an effort by the Labour government to recalibrate UK-China relations after recent tensions. Described as part of a broader effort to reset strained relations between the UK and China, its agenda centred around economic discussions. Opportunities highlighted for British businesses in sectors, e.g. technology, finance, and green energy, as reported by Chinese and Western media, include:

              👉 Partnerships in renewable energy projects, focusing on wind and solar power and potential Chinese investment in infrastructure projects. This includes potential investments in green technology and infrastructure projects, such as transportation and urban development, to support the transition to sustainable energy sources.

              👉 Collaboration in technology sectors, particularly in healthcare and pharmaceuticals, artificial intelligence (AI) and digital innovation. This includes joint ventures and research initiatives to drive technological advancements.

              Lammy also met with business leaders in Shanghai, focusing on strengthening economic ties, which he asserted are crucial for UK economic growth. These discussions reflect a strategic approach to strengthening economic ties while addressing global challenges and promoting mutual growth. This visit highlights the UK’s shift to a more stable, consistent, and strategic approach to China, favouring open lines of communication despite significant differences. 


              China’s economic push: What should UK businesses watch?

              China’s latest stimulus package aims to reinvigorate its slowing economy, with key measures that hold significant implications for foreign investors. The package includes interest rate cuts, expanded lending capacities, and RMB 800 billion ($110 billion USD) in liquidity for the stock market, alongside policies targeting the struggling real estate sector. Investors interested in sectors like consumer goods, real estate, and finance may find new opportunities.

              While some ask questions like ‘How much stimulus is enough to jump start economy’, foreign investors and businesses might do well focusing on two things: the priority of fund allocation, and the focus on high-quality economic growth and tech innovation. 

              The package includes significant measures to address local government debt, with around 6 trillion yuan allocated for debt relief. Stabilising local finances could indirectly benefit businesses operating in those regions. It also aims to boost the real estate market and consumption by lowering mortgage rates and increasing government spending to stimulate social investment. These may boost confidence. 

              Most relevant to foreign investors, though, is the government’s emphasis on high-quality economic development and technological innovation, which suggests that sectors like advanced manufacturing and tech could see substantial support and growth. This innovation-driven strategy focuses on fostering emerging industries and upgrading traditional sectors, increasing R&D expenditure, and encouraging innovation. 

              Further reading:

              âš¡Insights

              Pretty strong headwind in China-West relations, observers agree. Reflecting on the subject, Professor Alan Barrell shares his thoughts and recollections of the past decades of personal experience with Crayfish.io in this article. He is a veteran of cross-border business and education exchanges between the UK and China, having been actively involved in these fields for decades.

              I have been constantly impressed by the spirit of hope and expectation communicated to me by successive generations of young Chinese people. Cross-cultural collaboration has played a pivotal role in fostering mutual understanding and driving shared success.

              Read it here


              China’s rapid digital transformation has made online marketing a crucial component of any successful business strategy. To navigate the complex and dynamic Chinese digital landscape, businesses must understand local consumer behaviour and effectively leverage popular social media platforms. We have delved into the fundamentals of B2B digital marketing in China and share our insights in the article here on how to effectively reach and engage your target audience.

              Read more

              📸 Also in this month…

              The latest episode of our full-length podcast, Talking Business in China, delves into the dynamics of Chinese investment in the UK, offering insights and practical advice for UK companies and investors from China. What sectors in the UK attract Chinese investors? What are the three things to keep in mind while working with Chinese investors? What are the key considerations for UK companies doing business in China?  Have a listen here:


              Crayfish Founder & CEO Ting Zhang joined a panel at the seminar organised by Santander UK to discuss and explore the latest trends in the life science sector in China and the US. Before that, she shared her observations, thoughts and insights on the current landscape of the Chinese healthcare sector with the online community of the Santander Navigator network. 👇

              Read more

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