SME Growth Series: Growing International Business

​Are you interested in expanding your business internationally? Would you like to sell your product or service outside of the UK? Come to join us at this session from techUK, as part of their SME Growth Series.

Jane Ru, our Director of Growth and Operations will be joined by another international sales and marketing expert Guy Lloyd FF.ISP from the Institute of Sales Professionals, together they will explore some of the following key concepts of international sales and marketing:

– Finding and qualifying leads
– Understanding your customer, their needs and your value
– Progressing the sale – the challenge of culture
– Winning business
– Growing business
– Where to go for more help

– The growing importance of global marketing
– The new global customers
– Where and how to get started (routes, channels, positioning)

The event is free to register.

Register Now


Jane Ru, Director of Growth and Operations,
Jane Ru is a bilingual and entrepreneurial professional specialising in international business. Jane has more than 20 years’ experience in strategy, marketing, business development and international trade, with proven track records of driving market development, managing strategic partnerships, and delivering substantial revenue growth. Working closely with clients in the UK and Europe across industries, Jane manages the growth and operations at to help companies doing business with China, Asia and beyond. Jane had worked in international companies, SMEs and start-ups in the UK and China, which gave her hands-on knowledge of the international markets.



Guy Lloyd FF.ISP, Director, Institute of Sales Professionals
Guy has been leading sales teams for over 30 years. He has experience of managing sales, operations and delivery in large and small tech firms, across UK, European and WW geographies. He has extensive knowledge of the IT industry, across software, services and hardware. Strong direct field management skills coupled with a deep understanding of the partner ecosystem, building alliances and working with system integrators and resellers. Has several years living and working in the USA and Switzerland.