Session 3: How do you protect your IP in China?

Date & Time: Thursday 29th April (12:30-13:00 GMT)

This session will focus on the intellectual property protections in China for businesses entering this market. What IP issues might you confront during the process, as a tech business, and as a brand?  What are the latest trends for IP in China? What practical and cost-effective support is available to help you prevent, protect and commercialise your IP rights in China? Join our IP partner expert Luna and learn more about the best IP protection strategies in China.

Speaker

Luna Zhang, Senior IP Consultant 
Born in China, educated in France and now based in Spain, Luna Zhang started her IP practice in 2006 as an in-house legal counsel. Throughout her career, Luna has advised international clients on a wide range of intellectual property issues, working on cases related to strategy, prosecution, and enforcement.