Session 5: How to do short video marketing in China?

Date & Time: Thursday 20th May (9:30-10:00 am BST)

Short video has become an integral part of content marketing, communication, sales, and operation strategies in China post COVID-19. Do you know what are the main short video platforms in China and the differences between them? How do you plan the video content for the Chinese market? What you can do and cannot do as the owner of an overseas account? At this Crayfish.io weekly webinar, Yang Ding will walk you through the new “innovative transformation” of digital marketing in China and introduce how brands can leverage this new trend to engage with your target audience.

Speaker

Yang Ding, China Digital Marketing Expert With more than 15 years’ experience in the China market, Yang is one of Crayfish’s vetted providers in digital marketing. He has worked with a wide variety of companies and organisations via Crayfish.io platform across a broad range of sectors, both in China and the UK. Yang is also Director and Chief Representative of the Bristol & West of England China Bureau.

Moderator

Jiao Li, Co-Founder, Crayfish.io Jiao is a highly experienced eCommerce and digital marketing specialist. Having previously spent six years working as E-Commerce and Digital Manager in Unilever in both UK and China, she actively assists clients with their China-related market research, strategy development and digital marketing initiatives.