How to accelerate your expansion into Asia in a smart way

How to accelerate your expansion into Asia in a smart way

Cambridge Network Event

Date & Time: Tuesday, October 19, 2021 (11:45-13:15 BST)

​Venue: St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS

Despite the increasingly difficult regulations to navigate, China offers many trade and investment opportunities to UK companies to consider when doing business in the world’s second largest market. Other Asian markets may also provide good prospects for the rest of 2021 and 2022. South-East Asia is a particular bright spot, producing all kinds of new start-ups and around 25 unicorn companies.

If it was challenging for British companies to enter and expand in Asia before, Covid-19 appears to have compounded the issue with all the travel restrictions. Post pandemic, digital service platforms appear perfectly placed to help businesses expand into new markets by offering virtual marketplaces and connecting clients with service providers. They allow for value to be created and exchanged quickly from remote locations across the globe.

Join Cambridge Network and to learn how digital service platforms are helping with cross border trade in a green and frictionless way. You will learn how other UK-based businesses are expanding in the Asian markets, from setting up operations in Greater China to managing digital marketing campaigns and Due Diligence on Chinese suppliers. Come and learn the best practices as well as valuable lessons,  and also enjoy networking in person!


  • Digital trends in the Chinese market
  • What are the main digital B2B / B2C platforms used for doing business in China and SE Asia, and how to utilize them to your gain
  • What business milestones can you realistically achieve without travelling to the Far East in the next 6 months?
  • How to go about building your own digital and physical presence in China (digital marketing landscape and social media + case studies)

Ting Zhang, Founder & CEO,
Ting is a thought leader on UK- China trade and investment, and her expertise have been called by governments, businesses and think-tanks alike. On a daily basis, she is passionate about providing high-quality, value-for-money online business services for better engagement with China and beyond.

Jane Ru, Director of Growth,
Jane has 18 years of experience in strategy, business development and international trade. Working closely with clients, she manages the product development at to cater for client’s full cycle of doing business in China, delivering successful services through efficient use of resources available at ecosystem.


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