Crayfish Webinar: The current trends & business opportunities in the EdTech industry in China


In recent years, the educational technology industry in China has been growing rapidly. In fact, with compelling investments and funds flowing into the sector, China has become the world’s largest EdTech market.


Government support, technological progress and cultural emphasis on education have created a huge complex education technology ecosystem in China, which involves listed education companies, large technology companies and new start-ups (for example: New Oriental, TAL, Baidu, TenCent, VIPKID and squirrel AI).


Overall, this webinar provides some insight into EdTech innovation in China, including the school system and culture, drivers for growth, investment and policy environment, etc. We also discuss the development trends and collaboration opportunities in the EdTech industry between the East and the West.


In this webinar, you’ll understand:

1) An introduction about the Chinese EdTech ecosystem

2) The current trends, investment and development of AI ed in China

3) The pros and cons of doing business in the EdTech industry

4) How to overcome possible challenges and to explore business opportunities in the EdTech sector in China



Ting Zhang

Known as one of leading China business experts in the UK, Ting has 20+ years experience of UK-China international business, trade and investment. In 2001, Ting left her career as a banker in the City of London to set up China Business Solutions which then became one of the most reputable China specialist consultancies in Europe. She has personally guided many British entrepreneurs and helped them achieve better results in doing business with China. She was also a China Venture Partner for Prime Ventures, a leading European VC, focusing on opportunities presented by the rapid economic growth of China. In her continuous pursuit for a more efficient and affordable way to facilitate international trade with China, Ting launched in 2017, the first online platform dedicated to English-Chinese bilingual business services. Since 2018 Ting has been advising a number of leading British education solutions and tech firms and helping them achieve their goals for China.

Dr. Li Yuan

Dr. Li Yuan is a thought leader, advisor and innovator on online learning and technology innovation in education. Over last 15 years, she has been working for Cetis to provide advice and support on innovative use of technology in institutions throughout the UK and she has worked on a number of large EU funded Technology Enhanced Learning projects with partners over the Europe. She is the European board director for the Society of International Chinese in Educational Technology and is an expert of ICT in Education in the MoE and the State Administration of Foreign Experts Affairs, China.