Crayfish Webinar: Enter the Chinese Market through Cross-border Ecommerce


China is on track to become the world’s biggest economy. The massive market potential makes it super attractive for all businesses. However, entering China could be difficult as it involves long registration process and strict regulations.


Good news for you and your business: cross-border eCommerce offers foreign business an opportunity to fast track its launch in China without the long registration process. Nonetheless, it is a complex model as it involves multi-country operations and it can be challenging for small to medium enterprises.


This webinar provides you many insights and essential information to understand Chinese cross-border eCommerce landscape, how to set up your own cross-border shop on the Tmall platform and how to drive growth for your cross-border business.


In this webinar, you’ll understand:

1) An introduction about cross-border eCommerce landscape in China

2) Setting up your own cross-border shop on the Tmall platform

3) Great ways to drive growth for your cross-border business


The Speaker:

Phil Mei, Prestige Director – Strategy, M&A and China at Unilever

Phil Mei is a strategy director at Unilever Prestige – the premium beauty division under Unilever Group. Phil oversees multiple prestige beauty brands such as Dermalogica, Murad, Hourglass and Tatcha and he leads business development for those brands in China.