This online session, brought to you by Crayfish.io in partnership with Cambridge Network, will give you an insight on China’s digital landscape, the digital trends, and how business practices are being revolutionised.

China, the world’s 2nd largest economy, is rapidly transforming into a digital economy, with nearly 40% of the total economic output in 2021 coming from the digital and related industries. While the continued travel restrictions have made it more challenging for accessing the Chinese market, this large-scale digital transformation, powered by enabling technologies such as 5G, big data and quantum computing means that more overseas companies can benefit from doing business in China without the cost of a physical presence.

This online session, brought to you by Crayfish.io in partnership with Cambridge Network, will give you an insight on China’s digital landscape, the digital trends, and how business practices are being revolutionised.  Participants will take away practical tips for how to better engage with the huge but challenging Chinese market, for example:

• As a British B2B business that is looking to enter China remotely, where do you start?
• What is the best way to reach and ultimately sell to your target audiences in Greater China?
• Why and what do you need to understand about social media in China? How do you define a plan of action?