Accelerating your expansion in China in a smart way: the digital trends

The strong and fast economic recovery reflected in the Q2 Chinese economic data shows that the country continues to provide significant opportunities for Western firms, whether in exporting, eCommerce or sourcing and manufacturing.

On the other hand, the China digital landscape changes quite swiftly yet unpredictably, with new regulations coming nearly on a weekly basis. As a British business or entrepreneur, it is important to understand what the latest trends are in Chinese economy and tech so you could make the most of the opportunities presented in the rest of 2021 and beyond, while in the same time protecting your valuable digital assets including data.

Host Ting Zhang, Founder and CEO of and a member of the IoD City China Committee, will be joined by Holly White from Rouse. Together they will bring you the latest updates on China’s digital trends, sharing insights on the world’s 2nd largest market, and focus on how best to approach the Chinese market efficiently and safely as a foreign business.



  • 5:30pm: Registration opens and networking
  • 6 – 7pm: Speaker presentations
  • 7 – 8pm: Networking
  • 8pm: Event closes

Ting Zhang, Founder & CEO,
Ting is a thought leader on UK- China trade and investment, and her expertise have been called by governments, businesses and think-tanks alike. On a daily basis, she is passionate about providing high-quality, value-for-money online business services for better engagement with China and beyond.




Holly White, Senior Consultant, Rouse

Holly White has been supporting cross border activity between the UK and China for over 7 years. Specifically focusing on technology, Holly supports clients to exploit new commercial and R&D opportunities. She enables businesses to understand the complex landscape in China and how to optimise their strategy.

Prior to working for Rouse, the leading intellectual property business for foreign firms in China, Holly served as the Counsellor for Science and Innovation at British Embassy in Beijing, where she lived for four years.


Fabian Wong, MD and Board member, North Summit Capital

Fabian Wong is a modern digital strategist, technologist focusing on human brilliance experience design and futurism sensory AI experiences. He is a firm believer of ethical and socially responsible experience designs in the post-C19 world.

Previously, Fabian was a Managing Partner at Deloitte Digital, and was a Global Client Service Partner, at Ernst & Young in London. He was also the Executive Creative Director for a global top 5 creative agency in Asia, and the Chief Creative Officer at a FTSE250 company in the UK.

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