What is the focus group service designed for?

The focus group service is designed to identify Chinese consumers’ experience and knowledge about a particular product, service, or solution, and is an alternative to obtaining information from traditional customer surveys. Focus groups utilize a qualitative data collection method, while the participants are able to interact and feedback with actionable insights on specific topics.

This service will identify, recruit and select an effective group of consumers or customers for a research purpose and provide qualitative information to help you make the right decision.

Scope of work:

• ● Finalisation of research brief and participant profile upon kick-off
• ● Designing a discussion guide in English then translated into Chinese
• ● Recruiting participants
• ● Conducting a focus group
• ● Synthesis and analysis including translation of Chinese data into English
• ● Report preparation
• ● Draft report delivery
• ● Feedback, one revision (if any), and final report delivery

Deliverables:

A report in MS PowerPoint or Word format with consolidated findings of the focus group research, detailed analysis with recommendations, as well as a Q&A session with the research team if needed.

Notes:

The service fee does not include travel and other out of pocket expenses, such as remuneration to participants and rental of a facility to host the focus group.  All such expenses will be submitted to the client for approval before the research starts.