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We help you define an effective China market entry strategy, starting from assessing your opportunity and developing your route to market through market research, to providing strategic planning led by our industry experts and preparing you for the implementation.
A well-designed and focused market research exercise can help you prepare a solid foundation for your strategy and planning. Depending on the type of market insights you aim to obtain, we would combine secondary (desktop) research with some primary research (interview-based) to deliver you the important data and analysis for your decision-making.
Our market research is tailored to your needs and our methodology typically involves:
With specific objectives and key questions, we will carry out a desk research to gather useful data, verify information from a variety of internal and external sources, and provide credible background insights to help you understand the market landscape and competition while identifying the potential business opportunities and any gaps in knowledge.
Interview-based research is the best way to obtain first- hand information, specific and reliable data, personal knowledge and expert insights, which are not available from the desk research into published sources. Our experienced research team will carry out face-to-face or telephone interviews using highly customised questionnaires.
Our focus group approach is designed to identify Chinese customers’ experience and knowledge about a particular product, service, or solution of yours, and is an alternative to obtaining information from traditional customer surveys.
We utilise a qualitative data collection method, while the participants are able to interact and feedback with actionable insights on specific topics.
Depending on your industry, stage of business, and based on market knowledge available to you , your China entry strategy could be direct exporting, licensing, joint venture, franchising, or setting up a subsidiary. It is also critical to invest into understanding the local regulatory environment prior to making any decision to enter the Chinese market.
An important part of creating a China entry strategy is to highlight the strengths and challenges your business will face in China before suggesting the best entry model to market. Our team of industry experts will help you with strategic planning and provide you practical recommendations integrated into your China plan.
Our China entry strategy work typically covers these essential success factors, and our report to you include:
Assessing market segments, and potential customers / clients.
Analysing local competition, and how to differentiate your products / services.
Examining the legal and regulatory requirements for entering the market.
Comparing available channels to your products /services and recommending the most suitable one(s), eg distribution or licensing.
Identifying suitable partners and stakeholders who you may work with to reach customers quickly.
Deciding the optimal structure, (eg JV, WFOE or Rep office), and ideal location.