What is this interview based market research designed for?

Interview-based research is the best way to obtain first-hand information, reliable data, personal knowledge and expert insights, which are not available from the desk research into published sources. Face to face or telephone interviews will be carried out on the ground by a specialist research team with industry and market expertise using highly customised questionnaires.

Through interviewing key stakeholders, a complete and objective picture of markets in China or Asia can be drawn out. Furthermore, you can leverage into the contacts built with these stakeholders during such personal interviews and start establishing your own network in China or another Asia country.

Scope of work:

• ● Finalisation of research brief and profile of sources to be interviewed
• ● Preparation of interview guide
• ● Identifying interviewee, securing and conducting interviews
• ● Synthesis, analysis including translation of data into English
• ● Report preparation
• ● Draft report delivery
• ● Feedback, one revision if any, and final report delivery

Deliverables:

A report in MS PowerPoint or Word format with consolidated findings of the primary research, detailed analysis with recommendations, as well as a Q&A session with the research team if needed. Supporting information will be provided, including the interviewee’s name and contact details (if the interviewee agrees), and the research questionnaire used.

Notes:

The service fee is for 5 interviews and excludes out of pocket expenses.