Crayfish’s holistic approach helps to ensure all elements are in place at the right time for the clients during the dynamic process of doing business in the Far East. Trusted by both public and private sectors, our experience of facilitating the East with the West speaks for itself in helping many Western businesses succeed in China and beyond.
Some client case studies are available here and there are many more success stories we can share with you.
What does it take for UK technology companies to succeed in China? Ting Zhang, Crayfish.io Founder and CEO has been putting this question to Andrew Bickley, co-MD, Cambridge Mechatronics Ltd. (CML), a world leader in shape memory alloy (SMA) technology solutions whose products are in some well-known Chinese mobile phone brands, such as Huawei, Xiaomi and Oppo. What are the main success factors, learning points, and obstacles tackled along its journey in the Chinese market?
Like any other British business entering the Chinese market, STEER faced a range of challenges, from the translation of its introductory materials to the setting of the industry name for the company, plus registration of trade market protection for its brand and logos. As well as those basic requirements, STEER faced a series of questions about strategic points of entry into the Chinese public education sector.
“As you are aware, we have got our business licence from our FIE in Shenzhen with your help and I’d like to thank you for your involvement without which it would be a lot more difficult and complex. Over the past few months we had worked as a team to get all things sorted and thank you for your introduction of the local service network in China. In the months and years ahead, I am still counting on you to guide me with expert advice on many other areas that remain puzzling to dCS as a company.”